Elements of a Good Web Design

A good web design can satisfy the intended function by passing a specific message and at the same time engaging the person visiting the website. It helps build trust and enables its visitors to take action. Creating a user-friendly design is optimized by forms, visuals, and functionalities. Creating a DIY website has never been easy. It is essential to have a professional web design company to help you create a website that will increase the traffic in your website and have high client retention rates. An example of such a company is Zgraph digital marketing. Some critical factors consider when creating a good website has;

The intended purpose of the website

The website needs to satisfy the needs of the user. The intentions need to be clear and concise on all the pages of the website. The user needs to relate to what you are offering. You need to know the purpose of the website. It may be a sales website, entertainment. However, all websites have these common objectives;

  • Sales and helpdesk services
  • Building business reputation
  • Promoting traffic on the website and generate leads
  • Describing expertise


The website needs to be user-friendly. This can only be achieved by considering the user experience and usability of the website. Some factors to consider making a user-friendly website are;

  • Color: It needs to communicate and elicit an emotional response from the customer. it will influence concerning your brand.
  • Typography: It brings attention and acts as the visual interpreter of your brand. Your website should have only about three fonts and should be legible.
  • Imagery: These include; videos, illusions, still photography, among others. All imagery should capture the core values of the company and portray its personality.


A good website not only needs a good design but content as well. The content’s language needs to be compelling enough to attract and influence prospects, turning them into loyal clients.

Visual Order

The elements need to be arranged in order of importance. They can be by size, imagery contrast, color typography, etc. The purpose is to have a visual hierarchy to enable the client to see the vital information first.

Loading time

There is nothing as frustrating as a long loading time for a website. Visitors will quickly take their business elsewhere when they experience a long leading time. The loading time should not exceed three seconds. For faster loading, you need to optimize the image sizes on your website.

Should open in different devices and operating systems

Many people use other gadgets and different OS to browse websites. The website should be supported by all the devices and Operating systems. It should have a responsive layout where it can be adjusted to different screens.

 A good website will create an excellent first impression, increase revenue, boost the credibility of your products and services, and your brand consistency. A DIY website may have inconsistent logos and colors that don’t match, and these may lead to a bad user experience for a client; thus, it is best to have a professional web design with a company, such as Zgraph.

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