Video Tutorials have been in existence for many years.
At some stage, we have all occurred to look at one having a poorly written script, bad acting, excessively dramatised narration not to mention, bad music (and hair, you cannot your investment hair). And when you are much like me, you most likely had plenty of fun poking fun at them and never learning.
But forget any bad experience you have had having a 70’s style video tutorial. Educational videos do work and they’ve come a lengthy way.
The main reason they’ve lasted this type of lengthy time is they can rapidly and effortlessly get across important training messages. Complex information may be easily understood.
Other benefits include faster staff training, a far more productive and efficient workforce and reduced training consultant charges.
On top of that, educational videos will invariably generate a consistent message rather than possess a bad (hair!) day. Important messages could be viewed again and again.
Customized productions are a vital training tool for businesses having a large workforce which have important processes and operations that should be carried out securely and properly. New inductees may be easily educated to your particular company needs.
Therefore if bad music and poor narration does not work, exactly what does?
1.Keep the Script Simple, Stupid
To obtain your video tutorial going, everything begins with a KYSSS. Better wise referred to as Keep the Script Simple, Stupid.
Too frequently companies write their very own script according to their big (boring) training manuals. This really is great if you would like individuals to refresh themselves having a nap throughout their work out. Not great if you wish to grab their attention and educate them something.
The wonder with video is the fact that both pictures and seem inform your story. So you do not need plenty of speaking to describe things, as possible show people that which you mean.
In the end, studies have discovered that people bear in mind 80% of the items they see, not the things they hear.
Our recommendation would be to spend considerable time having your script right, because it does indeed drive the caliber of the development. Use plenty of short sentences and steer clear of excessively technical jargon.
If you’re able to, obtain the video production house to create the script for you personally. Frequently obtaining a trained script author to create your script means that it’ll be designed in simple British that isn’t excessively technical (ie: not really a yawn creator).
2.Leave your Director Dreams in your own home, Buddy
Frequently we have been known as directly into re-perform a video tutorial which was produced in-house. An ambitious employee with (dodgy) hopes for Hollywood believes they may have a crack at the organization video tutorial.
Through the finish from it, their annoying dreams aren’t. Lengthy hrs of frustrating editing has witnessed to that particular (that is a relief for their manager).
Despite their Scorsese intentions, the finish outcome is frequently an out-of-focus, badly narrated production with jarring music. Usually pretty similar to video tutorials of old or like something your mother will make.
Like a training tool, it’s little impact because individuals are extremely busy determining exactly what the camera is attempting to pay attention to or attempting to hear exactly what the narrator is really saying (that is usually them speaking while filming).
Our recommendation is by using an expert video production house with a lot of video tutorial experience.
When selecting a relevant video production company, check out their videos to make certain the script is smart, the narration is obvious, your camera jobs are smooth and also at exactly the same quality as what you’d expect on tv.
Avoid production houses without any video tutorial experience or who themselves desire to be film company directors (which appears to become about 95% of these). Too frequently, other product business acumen and end up forgetting to pay attention to ways to get messages across and improve learner message retention.
3.Reiterate, reiterate, reiterate
Using titles to reiterate your important training messages is amazingly effective. They should be used generously inside a production, because they do improve your message retention rates.
4.Change what’s on the watch’s screen……now
Expert video tutorial producers have plenty of methods up their sleeves to seize audience attention and concentration.
One of these is altering what’s on the watch’s screen every couple of seconds. The modification does not need to be dramatic. It may be as easy as a detailed up shot, a brand new title, or perhaps a shot from the different position.
By constantly altering the on-screen vision, people are more inclined to keep watching with interest.
Another essential point would be to don’t get your video carried out by your training consultant. Within our experience, they have a tendency to check out how big their commission cheque (particularly sales trainers) and don’t worry about the finish result. Most training consultants don’t have any video experience meaning they don’t know the easiest method to present information inside a video format.
Remember, if you want to obtain a video tutorial created, concentrate on the excellence of the script and make sure that you select a video production house that wishes to enhance learner message retention as opposed to just provide pretty pictures around the television. And even for good measure, check out their head of hair!
At Red Ink Media we provide training sessions for people who want to work in video production for digital content. Training video production can be quite extensive and we make sure that we impart the most advanced training sessions.