The stats around social media channels are very impressive. LinkedIn has around 500 million users as of 2018 while Twitter boasts 350 million! Not to mention other social media giants like Instagram and Facebook. In all, social media is a big deal in modern business and within marketing in particular.
Marketing to your audience via social media channels should be a central part of your overall marketing outlook. Not only does it give you direct access to engage millions of consumers globally but also helps to establish a strong brand. Marketing expert Valentino Vaschetto is one person who knows just how vital these kind of digital marketing efforts are. As an industry guru, Valentino Vaschetto places great importance on social media marketing for business success.
Boost your social media marketing like a pro
Of course, social media marketing is widely used by many companies and you may be present on some channels yourself. But what if you feel you’re not getting quite all you could from it? Here are some great tips to help you out:
- Use analytics – one of the things that anyone involved in social media marketing must do is track their efforts. Use specific social media analytical software to see which posts were popular, which weren’t and how many people interacted with them. That will allow you to fine-tune your marketing content for increased future success.
- Take social media influencers into account – one thing that a lot of marketeers agree on is that using influencers on social media makes a positive difference. They are other accounts on the social media channels that you use for business that have lots of followers who engage with what is published. By partnering with those people, you are benefitting from some of their influence to boost your sales and raise the profile of your brand.
- Use images and videos – one key boost for any social media marketing is to use images and video as well as text when you post. It has long been shown that this is more popular with the general public and such posts receive more shares along with more views.
- Repurpose your old content – many make the mistake of thinking that they need to come up with numerous new posts every week for their channels. While fresh content is important, you can also repurpose your old content to make it all a bit easier when marketing. Remember – it is not just about writing more but getting what you do write in front of more people.
Social media marketing is worth the effort
You need to connect with your customers at the places on the internet they visit, and on a truly international scale, that means that social media is king. Of course, any social media marketing efforts need to be completed in the right way to get the maximum benefit from them. By following the above tips, you will be well on the way to success.