Three Things You Should Know About Data Infrastructure

Information Technology may be a term that sounds intimidating. However, it can be very important to your business that you understand what it is and how to use it.

  1. What Is IT Infrastructure?

Information Technology infrastructure is the broad term assigned to the sum of components required to store data and organize insights. There are two types of this infrastructure.  Traditional is generally reserved for private or company-only use and typically involves on-premise installation that may only be accessible via hardwire set-up (i.e., data center, network or server).

Cloud-based can be accessed from anywhere through the internet; it is virtual and often public. This technology has revolutionized traditional marketing, allowing companies to target specific audiences, and motivate and build trust with the consumer. Think about those tempting ads you may see when scrolling through your social media feed. Have you ever wondered how they got there? The answer is targeted ads; they are personalized for you, based on insights developed from a data center.

  1. What Are the Characteristics of an Optimized Infrastructure?

The specific elements of an efficient IT infrastructure depend on the industry and company needs. For this reason, you may want to consult with a data center specialist to make sure you are getting the most out of your IT infrastructure. However, there is a general checklist of functions that determine the subjective success of the system. The list includes strong network connection, data back-up and recovery, customizable bandwidth for a diverse set of applications, reliable cybersecurity, and overall speed and efficiency. It is capable of segmenting data by demographic, location, search history and purchasing behavior.

  1. Why Does IT Matter?

A proper IT infrastructure is the most efficient and productive tool for delivering market-first insights as well as identifying consumer behavior patterns, both of which can be a major revenue generator for companies. As online marketing becomes increasingly saturated, a strong data center could either make or break a company, especially when it comes to customer or client relationship management. The scope of a brand’s competitive advantage is no longer restricted to a physical product or service. The customer experience and lifetime value now rely on data and technology.

Data is only as powerful as the information technology infrastructure in which it exists. Machine learning, automation and undisrupted operation are elements of a strong data center capable of pulling the most relevant and insightful trends. The quality of these data centers is also contingent upon the absence of security breaches or network latency. Data technology is a type of capital that companies can no longer afford to overlook.

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