Online real estate marketing is not a new concept. Its infiltration in the world of advertisement is evident from the fact that the medium offers more advantages even in countries where conventional property dealing remained the main mode of operations for a very long time. Pakistan is one good example of it where property portals, such as prop.pk, offer sellers and buyers an equal opportunity to score better deals by reaching a wider and more diverse range of audiences.
Despite where you are stationed, some property sellers still can’t do it right. Here are some major tips that change everything you know about the real estate market through the internet.
Share and Boost the Ad on Relevant Mediums
Your personal space on the internet is not entirely appropriate for selling property because these accounts limit your approach to mostly friends and family members. You might as well boost your post on certain mediums such as Twitter and Facebook to increase its reach, but this still isn’t enough.
Instead, you should approach the professionals who have wider coverage among potential buyers and investors. This might cost you some money but the results are worth the amount spent. If you have online portals to choose from, pick the one ranked better on search engines because this how most of the new users approach them.
Leading real estate experts suggest the same. According to a report by Forbes on real estate trends, technological advancement in the real estate industry suggests that property sellers and agents adapt in accordance with the new and latest innovations.
Pay an Extra Sum for Better Visibility
Property portals that operate on a paid model have a range of options available for giving wider coverage to its clients. You can pay a little extra to stay on the top of the property listings page for some time. Other options include coverage through email marketing, social media boosts and the portal’s personal recommendations to ts serious clients.
So yes, explore these options to increase your chances of selling property quickly on the internet.
Use Good Quality, Beautiful Pictures
Before someone can check out the price tag of your property or read details about its location, he will notice the property’s picture. The picture has to be taken by a professional or through a better camera. Ensure that the chosen picture is clear and crisp and it gives full coverage to the property.
In the case you are looking to sell an open plot, take picture with the camera having wider lens. You should also be wary of the weather. Sometimes too much sunlight from the wrong angle can make a picture look less attractive so try taking pictures during varying hours of the day.
For built properties, focus on façade or the most aesthetically beautiful part of the house/apartment. The best of these pictures should be your pinned photograph for the online advertisement.
Describe the Salient Features In Detail
Here comes the tricky part. The content of your ad on the property portal is the key to draw readers for taking further actions. Be as descriptive as possible but don’t overdo it. Describe the parts of the house that you find most functional and important. Lay ample focus on the size of each room and their condition. The most important part here is to share the correct details and honest account of the properties condition. Same goes for the properties location and its surrounding because the buyer will visit the property anyway to verify these details. So let’s not appear dishonest at the very start of our sale strategy.
Attend To the Comments and Responses on Time
Before giving you a call to book a site trip, some potential buyers might drop messages or emails to inquire further about the property on offer. Your timely reply can spark their interest. Here, you must appear interested only in providing them the required information. Don’t go over the board with an intention to hook them because buyers never like to pressurized when making such important investment decisions.
In addition, the queries might be about the details you intentionally or unintentionally missed in the advertisement. You must share these when asked in private.
Be Available To Assist the Interested Clients
The buyers interested in your property expects to be entertained in terms of provision of information as well as your availability to allow for a site visit. Make yourself available to cater to such requests. In case certain day or part of the day doesn’t suit you, propose an alternate time and explain yourself properly because at this part of the deal, taking things up a notch at a slightly personal level are okay.
Give Home Staging Its Due Credit
When a buyer from online sources decides to visit your property, be rest assured that half the job is done. The remaining part depends on the properties condition in the case of a house/apartment and its location if the advertised property is an open plot.
Here, you must ensure that your property is properly staged for inspection. You can search online for cheap and effective home staging tips. The cheapest and most effective of them is to thoroughly clean and declutter it as it allows the buyer to use his imagination for making it his new home.
For open plots, you can remove the trash, trim the bushes and clean up its vicinity to give the visitor a good impression.
The tips shared above are universal and apply to everyone using the internet to sell their property. Make use of them them to become a pro at online real estate advertisements.